WheelGripCo was an entrepreneurial endeavour I founded and scaled into a profitable six-figure enterprise. The project involved identifying a niche market opportunity, sourcing products, and building a digital store and marketing strategy from the ground up.
The technical side
My approach was centred around users. On the technical side, I had to optimise the Shopify front-end for the user experience (UX) to increase visibility and user satisfaction. I integrated various third-party APIs to automate workflows for order tracking and deeper analytics. A part of my work involved data analysis, where I used SQL to process sales and social media metrics, which informed my strategies for A/B testing.
+15%conversion rate improvement, from SQL-driven analysis of sales and social data feeding directly into the A/B tests below
Growth
Beyond the technical side, I personally drove the organic growth strategy that drove the business's success. By creating highly engaging and entertaining content, I built a large online community from scratch, achieving milestones that included growing an audience to over 100,000 subscribers and accumulating hundreds of millions of views in total for this product. This endeavour allowed me to gain a deeper understanding of how to captivate and please a massive user audience.
What I learnt
This venture also taught me how to stay resilient and adapt quickly in fast-paced, high-pressure environments.
It gave me a deep, firsthand understanding of the entire customer journey and the importance of building a brand and site that users trust.
My journey taught me how to build a business from the ground up, and build a business with users in mind.
Shopify · Python · SQL · Shopify Analytics · A/B testing